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03 / Brand & creative

Website Design & Development

Fast, accessible websites built to rank, get cited by AI and turn visitors into leads.

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Best for
Businesses whose site is slow, dated or hard to update
First results
Launch in 10–12 weeks
Engagement
Project, with optional ongoing support

The problem

a pretty site that doesn't sell is a cost

Website design and development is planning, designing and building your site so it loads fast, works for every visitor, ranks in search and turns visits into inquiries. Plenty of sites look fine and still fail on the basics: slow pages, unclear next steps, broken tracking and content search engines can't read. We build for all of it from the first wireframe.

What you get

what you get

  1. 01

    Sitemap and page plan

    Every page, what it's for and what the visitor should do next, agreed before any design starts.

  2. 02

    Design

    Page designs built from your brand, tested on phones first and checked for accessibility.

  3. 03

    Build

    A fast, accessible site with clean code, structured data and search basics built in, not bolted on.

  4. 04

    Tracking

    Google Tag Manager and GA4 set up so you can see which pages and sources bring leads.

  5. 05

    Launch and migration

    Every old URL redirected, so you keep the rankings and links you've already earned.

  6. 06

    Training

    Your team learns to update pages without calling us.

How it works

how it works

  1. Wk 1–2

    Plan

    Goals, audience, sitemap and content plan.

  2. Wk 3–5

    Design

    Key page designs, then the rest of the templates.

  3. Wk 6–9

    Build

    Development, content entry, tracking and testing.

  4. Wk 10+

    Launch

    Redirects, final checks, go live and monitor.

Built by bttrly

related work

  • Terminal view of the copy skills with the seven copy-editing sweeps and eight humanizing passes

    Write and edit on-brand copy for pages, emails and launches

    Brand and copy skills

    Claude skills for writing and editing copy, from page and email drafts to edits that hold a brand voice and cut generic AI phrasing.

Right fit

is this for you

Good fit if

  • Your site is slow, dated or painful to update
  • Your website is where most of your leads should come from
  • You want a site that works for search and AI assistants, not just people

Not a fit if

  • You need a site live in a week
  • You want a complex web app rather than a marketing site

FAQ

questions

What platform do you build on?

Whatever fits who will edit it and what it needs to do, from fast static sites to Shopify for e-commerce. We recommend one in the plan and explain why.

Will we lose rankings when we move?

Not if the move is handled properly. We map every existing URL to its new home, carry over what's working and monitor search data after launch.

Can we edit the site ourselves?

Yes. We set up editing for the people who'll use it and train them before handover.

Do you write the copy?

We can, and we recommend it. We write copy alongside the design so the words and the layout fit each other, instead of pouring text into a finished template.

Pairs well with

related services

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