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01 / AI-first marketing

AI-Optimized Workflows & Automation

Hours of weekly busywork, automated and handed back to the people who were stuck doing it.

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Best for
Teams buried in repeat reporting and admin
First results
3–6 weeks
Engagement
Project, then optional monthly support

The problem

your team is doing a robot's job

AI workflow automation means connecting AI to the tools you already use so repeat tasks, like reporting, data entry, tagging and content prep, run without someone copying and pasting between tabs. Most marketing teams lose part of every week to work that follows the same steps each time. We find those tasks, automate the ones worth automating and keep a person in the loop wherever judgment matters.

What you get

what you get

  1. 01

    Workflow scan

    A list of where your team's time goes, ranked by the hours an automation would save against the effort to build it.

  2. 02

    Automation builds

    Working automations that move data between your tools and use AI for the reading, sorting and drafting steps.

  3. 03

    Human checkpoints

    Clear points where a person reviews and approves before anything goes out the door.

  4. 04

    Documentation

    What each automation does, what it touches and how to switch it off, written so your team can follow it.

  5. 05

    Monitoring

    Alerts when a run fails or an input looks wrong, so problems surface before anyone downstream notices.

How it works

how it works

  1. Wk 1

    Scan

    Map the repeat tasks and the tools they run through.

  2. Wk 2

    Prioritize

    Pick the automations with the best return and agree the order.

  3. Wk 3–6

    Build and test

    Build each automation and run it alongside the manual process until the output matches.

  4. Ongoing

    Monitor

    Watch the runs, fix breakages and add the next workflow.

Built by bttrly

related work

  • Terminal view of a Google Tag Manager build listing GA4, Google Ads and Conversion Linker tags beside a passing automated tracking test run

    Plan, build, test and audit Google Tag Manager tracking from a written plan, with no hand-clicking through tag setup

    Tracking automation (GTM skills)

    A set of Claude skills that scans a site for trackable elements, writes the tracking plan, configures Google Tag Manager through its API and tests the events.

  • Terminal view of the parts manual skill file and the extractor's command-line help for turning a PDF manual into a Shopify import CSV

    Turn PDF parts manuals and exploded diagrams into structured parts lists and catalog import files

    Parts manual extractor

    A Claude skill that reads PDF parts manuals, pulls out part numbers, descriptions and diagram callouts, and checks them against a Shopify catalog.

Right fit

is this for you

Good fit if

  • The same task eats hours every week
  • Your tools have APIs or exports
  • Someone owns the process and can say what done looks like

Not a fit if

  • Nobody has agreed how the process should work yet
  • You need a custom software product, not an automation

FAQ

questions

Which tools can you automate?

Most marketing tools with an API or a reliable export: analytics, ad platforms, tag managers, CRMs, spreadsheets and e-commerce platforms. We confirm what's possible for your stack in the workflow scan.

Will this replace my team?

It replaces the copying, pasting and checking. Your team keeps the decisions, and gets the hours back for work that needs a person.

What happens when something breaks?

Every automation has monitoring and a documented way to switch it off and fall back to the manual process. On a support plan, we fix it.

How do you choose what to automate first?

Hours saved against effort to build. Tasks that are frequent, rule-based and tedious go first; tasks that need judgment get a human checkpoint or stay manual.

Pairs well with

related services

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