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02 / Digital performance

Paid Search & Social (PPC)

Google, Meta and LinkedIn ads run by people who check where every dollar went.

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Best for
Businesses with a proven offer and an ad budget
First results
2–4 weeks
Engagement
Monthly management

The problem

ad platforms will spend whatever you give them

Paid search and social (PPC) is advertising on platforms like Google, Meta and LinkedIn where you pay for clicks or views and can track each one to a result. The catch is that the platforms are happy to spend your whole budget whether it works or not. Without clean conversion tracking, tight targeting and regular search-term reviews, spend drifts into clicks that never become customers.

What you get

what you get

  1. 01

    Account and tracking audit

    Where the budget goes today, what's wasted and whether your conversions are being counted correctly.

  2. 02

    Conversion tracking

    Google Tag Manager and GA4 set up so every campaign is judged on leads and sales, not clicks.

  3. 03

    Campaign structure and targeting

    Campaigns rebuilt around what you sell and who buys it, with negative keywords and audience exclusions in place.

  4. 04

    Ad creative and testing

    Copy and creative variations written to be tested, with the losers switched off.

  5. 05

    Plain-language reporting

    A monthly report that says what you spent, what you got and what we're changing next.

How it works

how it works

  1. Wk 1

    Audit

    Review the accounts, tracking and spend.

  2. Wk 2

    Fix tracking

    Make sure conversions are measured before we change anything else.

  3. Wk 3–4

    Rebuild and launch

    Restructure campaigns and launch new creative.

  4. Ongoing

    Optimize and report

    Weekly checks, monthly reports and a running list of tests.

Built by bttrly

related work

  • Terminal view of a Google Tag Manager build listing GA4, Google Ads and Conversion Linker tags beside a passing automated tracking test run

    Plan, build, test and audit Google Tag Manager tracking from a written plan, with no hand-clicking through tag setup

    Tracking automation (GTM skills)

    A set of Claude skills that scans a site for trackable elements, writes the tracking plan, configures Google Tag Manager through its API and tests the events.

  • Terminal view of the paid media skills and the workflow for diagnosing which layer is wasting ad spend

    Generate ad creative variations and audit paid campaigns for wasted spend

    Paid media skills

    Claude skills that write ad copy variations for Google, Meta and LinkedIn and review paid traffic for spend that isn't paying back.

Right fit

is this for you

Good fit if

  • Your offer already sells and you want more of it
  • You can commit a budget for at least a few months
  • You want to know what each lead or sale costs

Not a fit if

  • You're hoping ads will fix an offer nobody wants
  • You can't share access to your ad and analytics accounts

FAQ

questions

Which platforms do you manage?

Google Ads (search, shopping, display and video), Meta (Facebook and Instagram) and LinkedIn. We recommend the mix based on where your buyers are, not on what's easiest to run.

How much should we spend?

Enough to get a clear read in a reasonable time. We work it out from your margins and the cost of clicks in your market, and tell you if the numbers don't add up before you spend anything.

Who owns the ad accounts?

You do. We work inside your accounts, so the history, data and audiences stay with you if we ever part ways.

How fast will we see results?

Tracking fixes and wasted-spend cuts show up within weeks. Campaign improvements take longer, because the platforms need data to learn from.

Pairs well with

related services

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