01 / AI-first marketing
Custom Claude Skill Development.
Your team's playbooks turned into Claude skills that run the same way every time, in one command.
- Best for
- Teams repeating the same expert task every week
- First results
- 2–4 weeks
- Engagement
- Per skill or monthly build retainer
The problem
your best process lives in one person's head
Custom Claude skill development means turning a task your team repeats, like a product description, an audit or a weekly report, into a packaged set of instructions, scripts and reference files that Claude follows every time. Most teams use AI as a chat window: everyone writes their own prompts and gets different results. A skill fixes the method once, so anyone on the team gets the same quality of output.
What you get
what you get
- 01
Workflow mapping
We sit with the person who does the task best and write down every step, rule and judgment call.
- 02
The skill itself
Instructions, scripts and reference files packaged so Claude can run the whole task, not just one prompt of it.
- 03
Tests on your real work
We run the skill on your actual inputs and compare the output against what your best person would produce.
- 04
Tool connections
Where your tools have an API, the skill can read from and write to them, so results land where you need them.
- 05
Handover and training
Your team learns to run it, read its output and know when a person needs to step in.
How it works
how it works
- Wk 1
Pick the workflow
Choose the task with the clearest method and the most repeat hours.
- Wk 2
Build
Write the first version of the skill and its scripts.
- Wk 3
Test on real work
Run it on live examples and fix what it gets wrong.
- Wk 4
Hand over
Train the team and agree what to build next.
Built by bttrly
related work
Rewrite whole product catalogs into SEO/AEO-ready, human-sounding descriptions and publish them straight to Shopify
Catalog SEO rewriter
A Claude skill that reads a product page, writes an SEO and AI-search-ready description, edits it to sound human and updates Shopify through its API.
Turn PDF parts manuals and exploded diagrams into structured parts lists and catalog import files
Parts manual extractor
A Claude skill that reads PDF parts manuals, pulls out part numbers, descriptions and diagram callouts, and checks them against a Shopify catalog.
Right fit
is this for you
Good fit if
- A task gets done the same way, over and over
- You can share real examples of good output
- Your team already uses Claude, or is ready to
Not a fit if
- You want a general chatbot for your website
- The process changes completely every time you do it
FAQ
questions
What's a Claude skill?
A folder of instructions, scripts and reference material that teaches Claude how to do one specific job your way. Claude loads it when the task comes up, so you don't re-explain the method every time.
Who owns the skill?
You do. A skill is a set of plain files that lives in your account or repository, and you can read, change or extend every line.
Can a skill connect to our other tools?
Yes, where the tool has an API. Skills we've built for our own work publish product copy to Shopify and set up Google Tag Manager tracking, for example.
Do we need a particular Claude plan?
You need Claude access that supports skills. We check what you have during the audit and tell you before any build starts.
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