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02 / Digital performance

Conversion Rate Optimization

Turn more of the traffic you already pay for into leads and sales.

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Best for
Sites with steady traffic and weak conversion
First results
4–6 weeks
Engagement
Monthly testing program

The problem

more traffic won't fix a leaky page

Conversion rate optimization (CRO) is the practice of finding out why visitors leave without buying or inquiring, fixing the cause and testing the fix against the original. Most teams respond to weak results by buying more traffic. If the page, form or checkout is losing people, more traffic just means paying to lose more of them.

What you get

what you get

  1. 01

    Tracking check

    Confirm every form, call and purchase is measured, so test results can be trusted.

  2. 02

    Friction review

    A page-by-page review of your key pages, forms and checkout, listing what's confusing, slow or off-putting.

  3. 03

    Test plan

    Ideas ranked by likely impact and effort, each with a clear hypothesis.

  4. 04

    A/B tests

    Tests built, run to a clear result and called honestly, including the ones that lose.

  5. 05

    Results reports

    What we tested, what won, what we learned and what ships next.

How it works

how it works

  1. Wk 1

    Measure

    Fix tracking gaps and set the baseline.

  2. Wk 2

    Review

    Walk the funnel, read the data and gather friction points.

  3. Wk 3

    Prioritize

    Agree the test plan and the first tests.

  4. Ongoing

    Test and ship

    Run tests, ship winners and feed what we learn into the next round.

Built by bttrly

related work

  • Terminal view of a Google Tag Manager build listing GA4, Google Ads and Conversion Linker tags beside a passing automated tracking test run

    Plan, build, test and audit Google Tag Manager tracking from a written plan, with no hand-clicking through tag setup

    Tracking automation (GTM skills)

    A set of Claude skills that scans a site for trackable elements, writes the tracking plan, configures Google Tag Manager through its API and tests the events.

  • Terminal view of the conversion review skills and the checkout friction workflow with its ten checks

    Review product pages, checkout flows and offers for conversion friction

    CRO and e-commerce review skills

    Claude skills that review product pages, checkout flows, offers and promotions for friction, with findings ranked by effort and impact.

Right fit

is this for you

Good fit if

  • You get steady traffic but too few leads or sales
  • You can change your pages, or give us access to
  • You're willing to let data overrule opinions

Not a fit if

  • You have too little traffic to test yet (we'll tell you if so)
  • Nobody can approve changes to the site

FAQ

questions

How much traffic do we need to A/B test?

Enough to reach a clear result in a few weeks. If you don't have it yet, we make research-backed fixes and measure before and after instead of running tests that never finish.

What do you test first?

The pages closest to the money, like pricing, product, checkout and lead forms, and the problems the review flags as most likely to cost you.

Do you need a developer on our side?

Not usually. Most tests run through a testing tool or your CMS. For deeper changes, we can build them or brief your developer.

Pairs well with

related services

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