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01 / AI-first marketing

AEO (Answer Engine Optimization)

Get your brand cited when buyers ask ChatGPT, Gemini, Perplexity and Google AI for a recommendation.

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Best for
Brands losing clicks to AI answers
First results
4–8 weeks
Engagement
Project or monthly

The problem

ai answers skip brands they can't verify

AEO (answer engine optimization) is the work of making your brand easy for AI assistants to find, understand and cite when someone asks them for a recommendation. An AI answer usually names a handful of brands, not a page of links. If the assistant can't confirm who you are and what you do, it names a competitor instead.

What you get

what you get

  1. 01

    AI visibility baseline

    We ask the assistants the questions your buyers ask and record where you're named, where you're cited and which competitors show up instead.

  2. 02

    Entity and schema fixes

    Structured data, consistent business details and clear about pages, so machines can tell exactly who you are.

  3. 03

    Answer-ready content

    Pages written to be quoted: a plain answer first, the detail underneath, and facts an assistant can check.

  4. 04

    Monthly citation tracking

    The same prompts, re-run every month, so you can see whether it's working instead of guessing.

How it works

how it works

  1. Wk 1

    Audit

    Baseline your AI visibility and crawl the site for entity and schema gaps.

  2. Wk 2

    Plan

    Rank the fixes by effort and likely impact, and agree the order with you.

  3. Wk 3–6

    Build

    Ship the schema, page and content changes.

  4. Ongoing

    Track

    Re-run the prompt set monthly and adjust.

Built by bttrly

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Right fit

is this for you

Good fit if

  • You sell a considered purchase that buyers research first
  • Competitors show up in AI answers and you don't
  • You have expertise and content worth citing

Not a fit if

  • You need leads this week
  • You don't have a website yet

FAQ

questions

How is AEO different from SEO?

SEO aims to rank a page in a list of results. AEO aims to get your brand named and cited inside the answer itself. They share a lot of groundwork, like a crawlable site and clear content, which is why we often run them together.

Which AI assistants do you track?

ChatGPT, Gemini, Perplexity and Google's AI answers. If your buyers lean on another assistant, we add it to the prompt set.

How do you measure results?

We keep a fixed set of buyer-style prompts and re-run them each month, logging whether you're mentioned, whether you're cited with a link and who appears alongside you.

Can you guarantee my brand will be cited?

No, and be wary of anyone who does. AI answers change often. What we can do is remove the reasons assistants skip you and show you, month by month, what moved.

Pairs well with

related services

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