02 / Digital performance
SEO & Content Strategy.
Rank for the searches your buyers actually make, with content worth clicking when they get there.
- Best for
- Sites with search demand they're not capturing
- First results
- 2–3 months
- Engagement
- Monthly
The problem
ranking for the wrong things is still losing
SEO and content strategy is the work of making your site easy for search engines to crawl, matching your pages to what your buyers search for and publishing content that earns rankings over time. Plenty of sites rank well for terms nobody buys from. Others have good content sitting on a site search engines struggle to read, so it never gets the chance.
What you get
what you get
- 01
Technical SEO audit
Crawl, indexing, speed and structured data issues, ranked by impact and written up so a developer can act on them.
- 02
Keyword and topic map
The searches that lead to sales, matched to the pages that should win them, including the pages you don't have yet.
- 03
On-page fixes
Titles, headings, internal links and copy changes on the pages that matter most.
- 04
Content plan and production
A schedule of new and refreshed content, briefed, written and edited to rank and to be useful.
- 05
Monthly reporting
Rankings, traffic and leads from organic search, with what changed and why.
How it works
how it works
- Wk 1–2
Audit
Crawl the site, review rankings and map the competition.
- Wk 3
Plan
Agree the keyword map and the order of fixes and content.
- Month 2+
Fix and publish
Ship technical fixes first, then on-page changes and new content.
- Ongoing
Report and adjust
Track what moves and put effort behind what's working.
Built by bttrly
related work
Rewrite whole product catalogs into SEO/AEO-ready, human-sounding descriptions and publish them straight to Shopify
Catalog SEO rewriter
A Claude skill that reads a product page, writes an SEO and AI-search-ready description, edits it to sound human and updates Shopify through its API.
Crawl a site and turn the findings into a prioritized, client-ready report in a single session
AI-assisted SEO audit
A Claude skill that crawls a site, checks technical and on-page SEO, and writes up the issues in order of impact.
Generate product structured data that AI assistants and Google Shopping can read
Product schema generator
A Claude skill that writes schema.org Product JSON-LD for a parts catalog, including part numbers, brand, offer and fitment details.
Research, write, fact-check and optimize long-form content for search and AI citation
Blog engine (claude-blog)
A suite of Claude skills covering the full blog workflow: briefs, outlines, drafts, fact checks, schema and content refresh audits.
Right fit
is this for you
Good fit if
- Buyers search for what you sell
- You can wait a few months for compounding results
- You can publish changes to your site, or let us
Not a fit if
- You need leads next week
- You can't make changes to your website
FAQ
questions
How long does SEO take?
Technical fixes can show up within weeks. Rankings for competitive terms usually take months, because search engines need time to recrawl and reassess the site. We report on leading signals along the way so you're not waiting blind.
Is SEO still worth it now that AI gives answers?
Yes. AI assistants often draw on pages search engines already trust, so the groundwork overlaps heavily. We cover both, and AEO picks up where classic SEO stops.
Do you write the content?
Yes, or we brief your writers. Either way, every piece is edited and checked against the keyword map before it goes live.
Which tools do you use?
Semrush, Ahrefs and Screaming Frog for research and crawling, plus Google Search Console and GA4 for what's actually happening on your site.
Pairs well with
related services
Free AI audit
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Report in 5 business days. No sales pitch unless you ask for one.