03 / Brand & creative
Brand Identity & Design System.
A look people remember and a system that keeps every page, ad and deck consistent.
- Best for
- New businesses and brands that have outgrown their look
- First results
- First directions in 3–4 weeks
- Engagement
- Project
The problem
a brand that changes every time it shows up
Brand identity and design system work defines how your business looks and sounds, from logo, color and type to tone of voice, and packages it into rules and reusable parts anyone can apply. Without that, every new page, ad and deck gets designed from scratch and drifts a little further from the last one. Buyers notice the drift even when they can't name it.
What you get
what you get
- 01
Brand audit
A look at how you show up today, next to your competitors, and where it falls apart.
- 02
Logo and visual identity
Logo, color palette, type and graphic devices, built to work from a favicon to a billboard.
- 03
Voice and messaging
How you sound, what you say first and the words you never use.
- 04
Design system
Color and type tokens, components and templates your designers and developers can build from.
- 05
Brand guidelines
One clear guide with every file your team and partners need.
How it works
how it works
- Wk 1–2
Discover
Interviews, audit and competitor review.
- Wk 3–4
Directions
Two or three distinct visual directions to react to.
- Wk 5–6
Refine
Develop the chosen direction across real examples.
- Wk 7–8
System and handover
Build the design system, write the guidelines and hand over every file.
Built by bttrly
related work
Write and edit on-brand copy for pages, emails and launches
Brand and copy skills
Claude skills for writing and editing copy, from page and email drafts to edits that hold a brand voice and cut generic AI phrasing.
Right fit
is this for you
Good fit if
- You're launching, or your look no longer matches what you sell
- Several people create materials and it shows
- You want rules your team can follow without us
Not a fit if
- You only need a quick logo and nothing else
- Nobody on your side can make the final call
FAQ
questions
Do you do full rebrands or refreshes?
Both. If your name and reputation are working, a refresh that keeps what people recognize is usually the smarter move. The audit tells us which one you need.
What do we get at the end?
Logo files in every format you need, the guidelines, the voice guide and a design system with tokens and components ready for your website and templates.
Can you apply it to our website?
Yes. Our website design and development service builds directly from the design system, so the site matches the brand from day one.
How involved do we need to be?
A kickoff interview, a review at each stage and one person who can make the final call. We handle the rest.
Pairs well with
related services
Free AI audit
get your free brand audit
Report in 5 business days. No sales pitch unless you ask for one.