01 / AI-first marketing
Synthetic Content Generation.
On-brand content at volume, with human editing built in so it doesn't read like a robot wrote it.
- Best for
- Catalogs, content libraries and ad programs that need volume
- First results
- 2–3 weeks to a first approved batch
- Engagement
- Monthly or per batch
The problem
you need more content than your team can write
Synthetic content generation is producing marketing content, like product descriptions, articles, ad variations and social posts, with AI working from your brand voice, your facts and your source material. Volume isn't the hard part anymore; quality is. Unedited AI copy sounds generic, repeats itself and makes up details, so every piece we ship gets a fact check and a human edit.
What you get
what you get
- 01
Voice and source guide
Your tone, banned phrases, product facts and approved sources, written down so the AI works from the truth, not a guess.
- 02
Content system
Templates and Claude skills tuned to each content type, so the fiftieth batch sounds like the first.
- 03
Production at volume
Batches of content produced to an agreed schedule and format.
- 04
Fact check and human edit
Every piece checked against your sources and edited by a person before you see it.
- 05
Publishing
Where your platform allows it, approved content goes straight into your CMS or store instead of a spreadsheet.
How it works
how it works
- Wk 1
Voice and sources
Collect examples, facts and rules, and write the guide.
- Wk 2
Pilot batch
Produce a small batch for you to mark up.
- Wk 3
Tune
Fold your edits back into the system.
- Ongoing
Produce
Run batches on schedule, with edits and fact checks on every piece.
Built by bttrly
related work
Rewrite whole product catalogs into SEO/AEO-ready, human-sounding descriptions and publish them straight to Shopify
Catalog SEO rewriter
A Claude skill that reads a product page, writes an SEO and AI-search-ready description, edits it to sound human and updates Shopify through its API.
Research, write, fact-check and optimize long-form content for search and AI citation
Blog engine (claude-blog)
A suite of Claude skills covering the full blog workflow: briefs, outlines, drafts, fact checks, schema and content refresh audits.
Plan, draft and humanize LinkedIn content and track engagement
LinkedIn skills
Claude skills for LinkedIn: weekly content plans, post and comment drafts, a pass that strips out AI phrasing, and engagement analysis.
Right fit
is this for you
Good fit if
- You have hundreds of pages, products or ads that need writing or rewriting
- You can supply accurate source material
- Someone on your side can approve batches
Not a fit if
- You want content published with no human review
- You need one flagship piece rather than volume
FAQ
questions
Will Google penalize AI-written content?
Google's published guidance says it judges content on whether it's helpful, not on how it was made, and treats content made mainly to game rankings as spam. That's why we edit and fact-check every piece instead of publishing raw output.
How do you keep it on-brand?
The voice and source guide drives every batch, and your edits on the pilot batch get written back into it. Consistency comes from the system, not from luck.
Who checks the facts?
We do, against the sources you give us. If a claim can't be backed by a source, it comes out.
Can you publish straight to our site?
Often, yes. We already publish product descriptions straight to Shopify for our own work. Other platforms depend on their API, and we confirm what's possible during the audit.
Pairs well with
related services
Free AI audit
get your free content audit
Report in 5 business days. No sales pitch unless you ask for one.